Balance

 Balance- equilibrium of opposing or interacting forces in a pictorial composition.

Balance by Value and Color

Both characters have different color values but both equally eye catching to the viewer.

"Ice Age: Continental Drift Poster #7." Imp Awards. N.p., 13 Apr. 2012. Web. 29 Nov. 2012. <http://www.impawards.com/2012/posters/ice_age_continental_drift_ver7.jpg>.

 Bilateral Symmetry- balance with respect to a vertical axis

If you imagine the vertical axis going down the middle of the beloved character Wall-E he is the perfect example of bilateral symmetry.

"Wall-E Poster #2." Imp Awards. N.p., 16 Nov. 2007. Web. 15 Nov. 2012. <http://www.impawards.com/2008/posters/wall_e_ver2.jpg>.

Asymmetrical Balance- is balance achieved with dissimilar objects that have equal visual weight or equal eye attraction.

Each one of these characters Toothless and Hiccup both catches the viewers eye.

 

 "New Poster for HOW TO TRAIN YOUR DRAGON." Collider. N.p., 11 Feb. 2010. Web. 29 Nov. 2012. <http://collider.com/wp-content/image-base/Movies/H/How_to_Train_Your_Dragon/posters/how_to_train_your_dragon_movie_poster_01.jpg>.

Scale and Proportion

Scale- another word for size

Proportion- size measured against other elements or against some mental norm or standard

Surrealism- An artistic style that stresses fantastic and subconscious approaches to art making and often results in images that cannot be rationally explained

The huge giant mushrooms, blue faced caterpillar, clothed rabbit, and human faced roses are some recognizable elements that just cannot be explained in the world of Wonderland.

"Two New “Alice in Wonderland” Posters and Complete Triptych Poster." Film Sugar. N.p., 17 Nov. 2009. Web. 29 Nov. 2012. <http://filmsugar.com/wp-content/uploads/2009/11/alice-in-wonderland-triptych-poster.jpg>.

Exaggerated Scale

We would know that a helicopter is pretty big but in this picture the scale of the helicopter is smaller due to the huge floating mountains.

"2009 Academy Awards – Final Predictions." Cinema Fanatic. N.p., 6 Mar. 2010. Web. 16 Nov. 2012. <http://cinemafanatic.files.wordpress.com/2010/03/visualeffects_avatar.jpg>.

 Human Scale Reference

You can see that Optimus Prime is bigger compared to the average human from the Transformers movie poster.

 "The Last Beautiful Transformers Poster - Simply Amazing!!" First Showing.Net. N.p., 14 June 2007. Web. 29 Nov. 2012. <http://www.firstshowing.net/img/transformers-poster-big.jpg>.

Emphasis and Focal Point

Focal Point- is an emphasized element that can attract attention and encourage the viewer to look close.

Emphasis by Contrast

The white contrast from the red background makes you focus on Frank Castle aka the Punisher.

"The Punisher Poster #3." Imp Awards. N.p., 11 Mar. 2004. Web. 8 Nov. 2012. <http://www.impawards.com/2004/posters/punisher_ver3.jpg>.

Emphasis by Isolation

Leonidas stands over his dead enemies and stands far in front of his men isolating him.

"300 Poster #11." Imp Awards. N.p., 29 Jan. 2007. Web. 8 Nov. 2012. <http://www.impawards.com/2007/posters/three_hundred_ver11.jpg>.

Emphasis by Placement

By putting Steve Rogers right in the middle of all the other characters emphasizes that he is the main focus of the movie.

 "NEW Captain America: The First Avenger Poster and a Clip That Takes a Leap of Faith." Scifi Mafia. N.p., 21 July 2011. Web. 8 Nov. 2012. <http://scifimafia.com/wp-content/uploads/2011/07/Captain-America-The-First-Avenger-Final-Poster.jpg>.

Unity

Unity- means that a agreement exists among the elements in a design.

Harmony- is pleasing balanced combination of parts that makes up a whole composition

All the foreshortening knives, and forks thrown at Remy bring harmony to the poster. Also the repeating parallel black tiles on the floor bring balance and harmony to the poster.

"Ratatouille Poster." Imp Awards. N.p., 8 Nov. 2006. Web. 8 Nov. 2012. <http://www.impawards.com/2007/posters/ratatouille.jpg>.

Proximity- closeness in the placement of elements

The closer each one of these characters are to each other, the more it brings unity to the poster and makes them look like a group.

"Watchmen Poster #16." Imp Awards. N.p., 28 Jan. 2009. Web. 8 Nov. 2012. <http://www.impawards.com/2009/posters/watchmen_ver16.jpg>.

Repetition- using the same visual element over again

The repeating falling meatballs in the poster of Cloudy with a Chance of Meatballs really brings unity to the poster.

"Cloudy with a Chance of Meatballs Poster." Imp Awards. N.p., 27 Mar. 2009. Web. 8 Nov. 2012. <http://www.impawards.com/2009/posters/cloudy_with_a_chance_of_meatballs.jpg>.

Color

Emotional Color- the emotional response the viewer gets from a color

The dark red in the picture makes the viewer feel a sense of evil and doom.

Sithlordpedia. N.p., 10 Apr. 2012. Web. 1 Nov. 2012. <http://images2.wikia.nocookie.net/__cb20120410142730/starwars/de/images/7/76/Darth-maul-star-wars-the-clone-wars-2.jpg>.

Warm color- a color closer to the yellow-to-red side of the color wheel.

The yellow-gold color and the red in the poster make for a warm color poster.

"Another Big, Beautiful Hellboy II Poster." Film School Rejects. N.p., 16 May 2008. Web. 2 Nov. 2012. <http://media.filmschoolrejects.com/images/hellboy2-poster2-sm.jpg>.

Analogous colors-  color scheme that combines several hues located next to each other on the color wheel

As you can see from the Green Lantern movie poster they use the colors blue and green located right next to each other on the color wheel.

 "WC11: Warner Bros. Unveils New Green Lantern Poster." Spinoff Online. N.p., 2 Apr. 2011. Web. 2 Nov. 2012. <http://spinoff.comicbookresources.com/wp-content/uploads/2011/04/green-lantern-poster.jpg>.

Value

Value- simply the artist meaning for light and dark

Value emphasis- the use of a light-and-dark contrast to create a focal point within a composition

The light belt stands out the most against the dark background.

"Six New Character Posters for THE DARK KNIGHT RISES." Collider. N.p., 22 May 2012. Web. 2 Nov. 2012. <http://collider.com/wp-content/uploads/the-dark-knight-rises-batman-poster.jpg>.

Chiaroscuro- use of light and dark values to imply depth and volume in a two-dimensional work of art

The use of light and dark value used for both characters gives a sense of depth.

"V For Vendetta Has Powerful Message in Film." Examiner. N.p., 3 Aug. 2009. Web. 2 Nov. 2012. <http://www.examiner.com/images/blog/wysiwyg/image/v_for_vendettaDD.jpg>.

Aerial perspective- use of less-distinct contours and value contrasts as forms recede into the background. Color seems washed out as goes farther into the distance

The color is very dark at the very front of the Avengers poster, but as you go past the superheros the value of the color gets lighter suggesting distance.

"Avengers Avenges Marvel Movies." Las Lomas Page. N.p., 1 June 2012. Web. 2 Nov. 2012. <http://www.laslomaspage.com/wp-content/uploads/2012/06/TheAvengers-Poster.jpg>.

Illusion of Motion

Illusion of Motion- techniques used to create motion

Anticipated movement- the implication of movement caused by the viewer’s past experience with a similar situation.

From the movie the Incredible Hulk you can anticipate that the next thing Hulk does is to punch the Abomination.

 "The Incredible Hulk (Avengers Countdown)." Shut Up and Watch the Movie. N.p., 5 May 2012. Web. 26 Oct. 2012. <http://shutupandwatchthemovie.files.wordpress.com/2012/05/hulk-vs-abomination.jpg>.

Blurred Outline- a visual device in which most details and the edges of a form are lost in the rapidity of the implied movement

As you can see the blurred buildings around Iron Man suggest that he is flying rapidly past them.

 "New The Avengers Photos And International Trailer!" Scifi Pop. N.p., 19 Dec. 2011. Web. 26 Oct. 2012. <http://scifipop.com/wp-content/uploads/2011/12/the-avengers-iron-man-flying.jpg>.

 Multiple image- a visual device used to suggest the movement that occurs when a figure is shown in a sequence of slightly overlapping poses

This picture of the army Hydra from the movie Captain America The First Avenger is an illustration of multiple image, because the repetition and overlap of the hydra agents similar and synchronized motion. 

"Review: Is Captain America: The First Avenger Really The Next Raiders of the Lost Ark We Were Promised?" Turbo- Exp. N.p., 29 July 2011. Web. 1 Nov. 2012. <https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQhVVVETpP60Bs4NYjPCEwEMC0kkLhd8xWXMtmqVCTyJq9v-Cx0y-jC_Zzs4KM-ZM5le7SalRJZBM_W_hFs_-no-aa6W9T-Qt4-6xW8ZpQuDl2ZgnEbE_XUbatSk5I8TD8WBW0hadT65yW/s1600/Captain-America-The-First-Avenger-Hydra.PNG>.

Illusion of Space

Illusion of Space- techniques used to create space

Vertical Location- is a spatial device in which elevation on the page indicates a recession into depth. The higher an object, the farther back it is assumed to be

The creature on the right corner is high above John Carter suggesting that he is further away from him.

 

"John-Carter-1-680." Nerd Locker. N.p., 9 Mar. 2012. Web. 1 Nov. 2012. <http://www.nerdlocker.com/wp-content/uploads/2012/03/John-Carter-1-680.jpg>.

One- Point Perspective- a system of spatial illusion in two-dimensional art based on the convergence of parallel lines to a common vanishing point usually on the horizon

The Bifrost Bridge(Rainbow Bridge) from the movie Thor is merging at one point Asgard making it  one point perspective.

 

"Thor and His Mighty Hammer." The Film Experience. N.p., 6 May 2011. Web. 1 Nov. 2012. <http://thefilmexperience.net/storage/2011/thor-bridge.jpg?__SQUARESPACE_CACHEVERSION=1304715237548>.

Multi-Point Perspective- is a system with different vanishing points for different sets of parallel lines.

The buildings behind the Amazing Spider-Man make a multi-point perspective, because they have different vanishing points.

 

"The Amazing Spider-Man (IMAX 3D) (2012)." Shake Fire. N.p., 29 June 2012. Web. 1 Nov. 2012. <http://www.flicksandbits.com/wp-content/uploads/2012/06/the-amazing-spider-man-movie-andrew-garfield-2012.jpg>.