Emphasis and Focal Point

Focal Point- is an emphasized element that can attract attention and encourage the viewer to look close.

Emphasis by Contrast

The white contrast from the red background makes you focus on Frank Castle aka the Punisher.

"The Punisher Poster #3." Imp Awards. N.p., 11 Mar. 2004. Web. 8 Nov. 2012. <http://www.impawards.com/2004/posters/punisher_ver3.jpg>.

Emphasis by Isolation

Leonidas stands over his dead enemies and stands far in front of his men isolating him.

"300 Poster #11." Imp Awards. N.p., 29 Jan. 2007. Web. 8 Nov. 2012. <http://www.impawards.com/2007/posters/three_hundred_ver11.jpg>.

Emphasis by Placement

By putting Steve Rogers right in the middle of all the other characters emphasizes that he is the main focus of the movie.

 "NEW Captain America: The First Avenger Poster and a Clip That Takes a Leap of Faith." Scifi Mafia. N.p., 21 July 2011. Web. 8 Nov. 2012. <http://scifimafia.com/wp-content/uploads/2011/07/Captain-America-The-First-Avenger-Final-Poster.jpg>.