Color

Emotional Color- the emotional response the viewer gets from a color

The dark red in the picture makes the viewer feel a sense of evil and doom.

Sithlordpedia. N.p., 10 Apr. 2012. Web. 1 Nov. 2012. <http://images2.wikia.nocookie.net/__cb20120410142730/starwars/de/images/7/76/Darth-maul-star-wars-the-clone-wars-2.jpg>.

Warm color- a color closer to the yellow-to-red side of the color wheel.

The yellow-gold color and the red in the poster make for a warm color poster.

"Another Big, Beautiful Hellboy II Poster." Film School Rejects. N.p., 16 May 2008. Web. 2 Nov. 2012. <http://media.filmschoolrejects.com/images/hellboy2-poster2-sm.jpg>.

Analogous colors-  color scheme that combines several hues located next to each other on the color wheel

As you can see from the Green Lantern movie poster they use the colors blue and green located right next to each other on the color wheel.

 "WC11: Warner Bros. Unveils New Green Lantern Poster." Spinoff Online. N.p., 2 Apr. 2011. Web. 2 Nov. 2012. <http://spinoff.comicbookresources.com/wp-content/uploads/2011/04/green-lantern-poster.jpg>.